/luma:vertical-hook

Make a vertical hook clip

A vertical clip for Reels, TikTok or Shorts that grabs attention in the first second. Claude writes the hook first, makes a few variants in the vertical shape and can turn one into a loop.

@Luma Help me make a vertical hook clip for social media with my Luma credits, using the
/vertical-hook workflow (Make a vertical hook clip). If my brief leaves out something only I can tell you (what the clip is for, or a photo I want to start from), ask about it in one message; otherwise pick sensible defaults, tell me what you picked, and make it.

Call get_workflow with name "vertical-hook" and follow it.

If Luma is not connected, ask me to [connect Luma](https://claude.ai/customize/connectors?modal=add-custom-connector) using https://staging.luma.ai/api/mcp before continuing.

Try in Claude

Try in Claude opens a new chat with the prompt typed in and copies it too, so if the chat opens empty, paste.

Loops

Start in three steps

Connect Luma to Claude
Add Luma once and sign in to your Luma account. It takes under a minute.
Connect
Start the workflow
In Claude, ask for it in plain words or press Try in Claude to open a chat with the prompt already in it. In Claude Code with the Luma plugin, type /luma:vertical-hook.
Get the result
Claude makes it right away with your Luma credits, at the same prices as on luma.ai, and shows you the result in the chat. Your balance is on your Luma account page.

What Claude does

Write the hook
What happens in the first second comes first. Everything else serves it.
Find the vertical shape
Claude reads which tools and models offer the vertical shape before planning anything.
Choose the route
From text, from a photo, or from one of your Luma pictures, with a still for every variant whose first second differs.
Make the variants
A few takes on the same hook, made in one go.
Check, then loop if you want
An optional loop matches the last frame to the first, and Claude checks the seam before calling it seamless.

Made with this workflow

Straight from a real run of the workflow.

A loop: steam over fresh bread
The hook with its words on
Another take on the same hook

More workflows

A tiny hummingbird hovers at a bright red flower, slow motion, warm morning light
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Say what you want: the workflow picks the tool and settings and makes it.
Claude Code command: /luma:generate
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Claude Code command: /luma:short-filmBest in Claude Code
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One photo in, a few moving versions out: effects and a natural animation.
Claude Code command: /luma:photo-to-video
Original
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Redraw a photo, or one of your Luma videos, in a new style, side by side.
Claude Code command: /luma:restyle
Your 6 photos
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Five to ten photos become a short recap with transitions, ready for your own music.
Claude Code command: /luma:memory-reelBest in Claude Code
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- Back
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Keep one character looking the same across angles, outfits and scenes.
Claude Code command: /luma:character-sheet
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Claude Code command: /luma:product-clip
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Claude Code command: /luma:talking-adBest in Claude Code
Your video
Fit a video to every feed
One video in, a copy for every feed out: the subject whole in each shape, sharpened, and checked.
Claude Code command: /luma:every-feed

Make something from your chat today

Choose your app, connect Luma once, then ask for your first picture or clip.

Connect Open Claude