Luma AI pricing
Subscribe for a credit allowance every billing period, or buy a one-time pack when you only need credits once. Credits are spent per generation, and the exact cost of the model, duration and settings you choose is shown before you create.
Plans
Unlock the full power of Luma
Weekly
Best for casual creators
$9.99
/Week
5,000 Credits/week
7+ AI Engines
Full image and video generation suite
Lip sync, extend, enhance & more
Unlimited project & asset management
No watermarks
Secure and private
Monthly
Best for regular creators
$49.99
/Month
20,000 Credits/month
7+ AI Engines
Full image and video generation suite
Lip sync, extend, enhance & more
Unlimited project & asset management
No watermarks
Secure and private
Yearly
Best for professional creators
$99.99
/Year
45,000 Credits/year
7+ AI Engines
Full image and video generation suite
Lip sync, extend, enhance & more
Unlimited project & asset management
No watermarks
Secure and private
One time
Credit packs
A single charge that adds credits to your balance. No renewal.
Luma V2 Single Video
1,000 credits
$2.99
Luma V2 Credit Pack 4,500
4,500 credits
$9.99
Luma V2 Credit Pack 10,000
10,000 credits
$19.99
Luma V2 Credit Pack 28,000
28,000 credits
$49.99
Questions
Pricing questions
How do credits work?
Every generation spends credits, and the amount depends on the model, duration and settings you pick. The create button shows the exact cost for the current selection before you generate, so nothing is charged from an estimate.
Can I buy credits without a subscription?
Yes. The one-time packs add their credits to your balance with no recurring charge. Subscriptions add their credit allowance once per billing period instead.
How do I change or cancel a subscription?
Open Billing from your account and choose Manage subscription. That opens the Polar customer portal, which owns the payment method, the plan change and the cancellation.
Are these prices current?
This page reads the same checkout catalogue the product bills against, so it shows what you would be charged today. The Terms and Conditions cover billing, renewal and refund terms.
Billing, renewal and refund terms are in the Terms and Conditions.
Start with the idea you have now
Create an account to see every model, setting and credit cost before you spend anything.
Create a Video